The topic of my post I would like to cover would be two start-up concepts, total addressable market and served available market. I discovered through my education that it would be critical for an entrepreneur to physically know market statistics. Total addressable market would be the market estimates of the business market. Served available market would be the quantifiable figures within the company’s sales channel. Market statistics would be accomplished through business planning and market research. It would be critical for an entrepreneur to physically know total available market statistics and served available market statistics. As an entrepreneur, can you capture value. Would there be enough customers to deliver a sizable business opportunity. An entrepreneur and a customer development team have to physically know the size of the market opportunity. The quantifiable size of the business opportunity.
Here are a couple links. The links detail the creators of the lean start-up methodology.
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