Customer validation would be the iterative step within the validation phase. Validation would be defined as to recognize, establish, or illustrate the worthiness or legitimacy of, in this case, a business opportunity. The customer validation phase entails testing business model canvas hypotheses to determine the legitimacy of an economic opportunity. An entrepreneur would cycle through, in sequential order, validating each business model hypotheses (value proposition), customer relationship hypotheses, and customer segment hypotheses. Through a customer validation process, an entrepreneur validates each step. Once again in sequential order. An entrepreneur would be applying an iterative design cycle in each step of the validation phase. Test each business model canvas hypotheses in sequential order. The entrepreneur could deploy various tools to facilitate this process. Customer survey utilization, landing page test via the web and, finally, email referrals. The goal would be to search for a customer profile and test your business model hypotheses. Within the scope of a business opportunity. Here are a couple of links that should be useful. The links provide information on the creators of the lean startup methodology.
https://steveblank.com/books-for-startups/
https://leanstartup.co/about/team/eric-ries/
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