The four phases of the lean start up process would be customer discovery, customer validation, customer creation, and company building. Customer discovery is integral in understanding your user’s needs. I discovered through my education that a pivot sequence or any changes to a customer’s profile within the customer validation phase would be an iterative change to a segment of the business model canvas. Also, a pivot or change to a business model hypothesis. A substantial change to a business model hypothesis would include economic changes within the business model canvas. For example, a price metric hypothesis within the validation phase would change in sequential order, strategically. A price metric pivot would be the initial change in sequential order. Customer discovery often precedes these changes. Here are a couple of links that should be helpful. The links detail the definition of entrepreneur and information on the business model canvas, both of which are important during the customer discovery stage.
.https://www.investopedia.com/terms/e/entrepreneur.asp
https://creately.com/guides/business-model-canvas-explained/
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