The Genius Blog

The topic of my next post would be customer segmentation. Customer segmentation would be a sequential topic involving customer reach and building a customer base. Customer segmentation is the process of dividing a larger market into a smaller group based on one or more meaningful, shared characteristics. The customer segment is the demographic group of consumers to build a market. I had completed a research task from my experience for a business idea. I had applied a research & development technique. I had pinned index cards to a corkboard with market information. I labeled one side of the corkboard with customer discovery as a topic and market information on index cards; and the other side I labeled the corkboard with market information with customer issues. I located a customer segment through market research. The customer issues would be relatable to the business idea I had developed and the business opportunity. I had deployed a R&D technique to build a visual representation of the customer discovery process. Customer segmentation would be a marketing process accomplished through marketing research. Marketing research would be vital for an entrepreneur. An entrepreneur should build expertise based on a consumer market. The actions and execution of the customer development team should be market driven.

The customer development team should be market driven

Engine of Growth